✔ - analytics and data insight
✔ - PPC, digital marketing and SEO
✔ - UX/UI and conversion rate optimisation
✔ - merchandising, search and navigation
✔ - development, optimisation and project management
✔ - customer service and fulfilment strategy
✔ - team structure, recruitment and training
✔ - agency/3rd party sourcing and management
✔ - marketplace trading (Amazon, eBay etc)